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Quainton News Archive - Quainton News No. 104 - Autumn / Winter 2010 / 11

Website developments - Chris Quarmby


Do you realise how important our website is for the visitors to the Centre?? We first have to make sure that intending visitors find us on the web when they type in words like Buckinghamshire, Railway, and Quainton. Here's how we appear in a typical search engine:

Buckinghamshire Railway Centre is a working steam museum where you call step back in time as you view the giants of the steam age displayed

Our website contains a vast amount of information from opening times to forthcoming events details, how to find us, the events calendar and information on group visits. Go on - when did you last have a look at it? A considerable amount of effort has been put in by Lee Upton to make the site appealing. There are links for the Rail Enthusiast to the BRC Quainton Virtual Stockbook and lots of photographs of our locomotives and stock. We need you to encourage our visitors to make full use of it. Research shows that whilst the annual leaflet still has a place in our marketing, we must also ensure that our website is fresh and relevant. Visitors to the website can sign up for an e-newsletter which will showcase events at the Centre. The leaflet and website have been designed to demonstrate a common theme which runs through them both in colour and design.

Today's visitors expect to be able to purchase tickets online at a time which suits them and that's just what we can now provide. We have licensed a system from another heritage railway to ensure that we can get the benefits in time for the Christmas booking season.

We have just updated the booking facilities to enable the online booking for events such as Thomas, Santa Specials, footplate experience days and steaming days. Initial reaction has far exceeded expectations, with 829 bookings made in the first few weeks of the system. Interestingly more than 50% of bookings are being made outside normal office hours and there is a considerable saving in administrative effort compared with handling telephone bookings. Telephone bookings will still be available. Do encourage as many people as possible to use the new online system.


Notes:
The text in this Quainton Railway Society publication was written in 2010 and so does not reflect events in the 4+ years since publication. The text and photographs are repeated verbatim from the original publication, with only a few minor grammar changes but some clarifying notes are added if deemed necessary. The photos from the original publication are provided as scans in this internet version of this long out of print publication.

Reference:
Website developments - Chris Quarmby - Quainton News No. 104 - Autumn / Winter 2010 / 11


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