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Quainton News Archive - Quainton News No. 33 - Winter 1977 / 8
Publicity - Reg and Janice Uphill
The success of any organization which opens to the public as a means of making money is shown in the number of visitors and the amount of profit; however, it should not be forgotten that our Society is an educational charity and we have a duty to give good value to the visitors and remember our preservation aims. Those who can remember times when we have been swamped with visitors before we had the use of the east yard, will know how frightening too many people can be.
Since 1971 when we became the publicity officers, the attendances and profits have risen, the latter keeping in line with inflation; but it is important that this trend is continued, and this is where you, the members, can help, for it is your Society. The Open Days Sub-Committee are looking at additional attractions for 1978 and it is essential that every department is organized in such a way that they are flexible enough to cope with the expected additional visitors, and that we all co-ordinate together.
We are looking at additional forms of advertising, as well as expanding those we use at present, and any ideas that members can come forward with will be looked into with interest; if you also offer your services you will be more than welcome. To those of you who faithfully help us already, our many thanks.
We are hoping that the Thames & Chilterns leaflet will be repeated in 1978, but this depends on the other participating members. The Thames & Chilterns Tourist Board have helped us get a more professional image and their distribution network is something that we could not possibly hope to cover ourselves. As the leisure industry becomes big business it is good that we are associated with such a body, Particularly as they also understand that our aims are not purely commercial but are to preserve and restore railway relics before they are all lost to history. The board has donated some display panels advertising the other participating members : Didcot, Umfolozi, Leighton Buzzard, Knebworth, so that Quainton will be advertised in these places. Our display panels we hope to put up in the west yard restoration shed some time this winter. A map of our site is included, which should help visitors find places more easily.
Ways in which you can help us are by displaying our new general poster and/or Open Days posters at your garden gates, places of work, or shops etc. in the town where you live. Leaflets can also be left with many travel agents, hairdressers, pubs, etc. where they are not prepared to put up a big poster; the important thing is to put them where they will be of good use. Personal contact also brings many people to Quainton; it is surprising how many people say they heard through a friend. And if you let us know where you see or hear Quainton mentioned, then we know which piece of free advertising is bearing fruit. We cannot force magazines and broadcasting stations to put in free material, but at least we can try.
Many of you will remember Frank Boait's article on the Beattie in the Railway Magazine; if anyone else has an article on Quainton they feel might be published, we shall be delighted to submit it for you; do not worry if you feel you are not literary enough to write your own, you can always give us the bare facts and we can write it up. You may also be able to get an article in your trade union or works magazine. Like the Editor, we can also do with suitable photographs of any aspect of Quainton; at the last AGM there were many promises, but so far only one photo has arrived.
Inflation is unfortunately still with us, but with your efforts we can still make Quainton a place which people will want to visit. It is after all, your Society, and there is satisfaction in knowing that part of its success is attributable to you.
Text © Quainton Railway Society / Photographs © Quainton Railway Society or referenced photographer
Page Updated: 14 November 2017